How Stuff Works, REDBOOT edition…”

Congratulations, you’ve decided to go ahead and have some custom logo apparel made. Here are the simple steps to get the ball rolling:

  1. Choose your garments: make a list of the shirt styles, colors and sizes.
  2. Email your list and art file/design and placement/imprint color instructions to
  3. We will create a detailed quote based on the information you provide. This is emailed for your review and approval or editing.
  4. Orders from new customers require a 50% deposit to start work, once quote is approved. Established customers can reorder without a deposit. The full balance is due at completion for all orders.
  5. Next, the order is scheduled for production, and for new artwork, a proof is emailed for your approval to print/embroider as shown, or edit as needed.
  6. Order goes to production, and we either contact you for pickup, or ship as soon as it’s finished — whichever you prefer.

Custom Embroidery Services

We rely on our highly skilled team with sharp eyes for detail, running our high capacity Barudan embroidery machines, to ensure you receive the very best rendition of your design in thread. We have trusted this brand of equipment for its long standing reputation as the best machinery in the embroidery industry, engineered to run 15 units at a time, 24 hours a day.

Capabilities include options to embroider detailed lettering down to 3/16″ high, all the way up to running large images on jacket backs up to 11″ wide.  We stock over 550 thread colors, ranging from rayon to fluorescent polyester to metallic.

RedBoot Branding offers discount embroidery services by purchasing blank apparel in bulk for your convenience. The cost of the embroidery decorating is determined by two factors: the stitch count in your design, and the total quantity of garments receiving that logo embroidery in your order. Email an example of the design and specify the size it needs to be embroidered at, and we will give you an exact quote.


Getting Started… Screen Printing

A behind-the-scenes peek into the process.

Start with some art. Doesn’t have to be pretty – we work from rough concepts daily. From a sketch or drawing, we redraw/scan/retouch/color separate to make it high quality and ready to print.

Put it on film. This next step is where your art is printed onto specially coated clear film positives, using a waterproof, opaque black ink. For multi-color graphics, this step is critical to have all the parts of the design line up, or register, correctly.

Make a Screen. Fine screen mesh (it’s not silk these days, but polyester) is tightly stretched on a wood or aluminum frame. The mesh fabric is coated with a glue-like, light-sensitive emulsion, and once that dried, the film that we made in the previous step is placed between the screen and a halogen light source. The black areas on the film block the light from the emulsion, and wash away to reveal open areas that will allow ink to come through.

Go to Press. Next, the screen is dried and clamped onto the press. When there are multiple colors in a design, the press operator lines the screens up to one another precisely, using a series of registration marks. This process has many other small steps, such as mixing custom ink colors to match Pantone formulas or other items.

Print! Finally, once the screens are perfectly registered and the pre-production proofs are OK’d, production can begin. The shirts are pulled onto flat platens on the rotating stations of the press. The screens are lowered to be parallel to the shirt surface, but not touching, and a squeegee is pulled across the screen using just the right amount of pressure.

And the Cure. The last but soooo not least step is curing the ink on the shirts. This is critical – screen printing ink needs to reach proper cure temperature in a heated conveyor dryer in order to produce a lasting print.

Getting Started… Art Guidelines

A topic that comes up frequently is how to prepare art files for printing.

Vector art vs. Raster art – what’s the difference?

Vector art is resolution independent and totally scaleable without loss of quality. We prefer this type of art for best results, and always convert fonts to outlines to avoid issues. Vector file formats are .EPS, .AI, .PDF.

Raster art is resolution dependent, meaning the graphic can’t be enlarged without losing quality. If you choose to supply raster-based art, build your file at actual size you want the image to print at, and make the resolution 300-600dpi. Save as RGB. Raster image extension examples are .PSD, .PNG, .TIF, .JPG, .BMP.

Either way, it’s good to be sure your art is a minimum of 300dpi at the final print size. If any images were placed in the file, include them if they are not linked. Ad double check that all those fonts are converted to outlines!

All about art proofs: when we send art for your approval, please carefully review all the elements. There are times when we may need to re-typeset some text, and your approval of the art proof means you did not see anything needing editing, and it is approved by you, to print as shown on proof.

Color proofs are created digitally, and the color can vary slightly from one monitor to another (and can be very “off” on cell phone screens, just FYI!). The final printed product can also vary slightly from the color proof due to differences between printing processes.