Getting Started… Art Guidelines

A topic that comes up frequently is how to prepare art files for printing.

Vector art vs. Raster art – what’s the difference?

Vector art is resolution independent and totally scaleable without loss of quality. We prefer this type of art for best results, and always convert fonts to outlines to avoid issues. Vector file formats are .EPS, .AI, .PDF.

Raster art is resolution dependent, meaning the graphic can’t be enlarged without losing quality. If you choose to supply raster-based art, build your file at actual size you want the image to print at, and make the resolution 300-600dpi. Save as RGB. Raster image extension examples are .PSD, .PNG, .TIF, .JPG, .BMP.

Either way, it’s good to be sure your art is a minimum of 300dpi at the final print size. If any images were placed in the file, include them if they are not linked. Ad double check that all those fonts are converted to outlines!

All about art proofs: when we send art for your approval, please carefully review all the elements. There are times when we may need to re-typeset some text, and your approval of the art proof means you did not see anything needing editing, and it is approved by you, to print as shown on proof.

Color proofs are created digitally, and the color can vary slightly from one monitor to another (and can be very “off” on cell phone screens, just FYI!). The final printed product can also vary slightly from the color proof due to differences between printing processes.

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